Author Archives: yningvivian
Seventh Generation packaging- presentable concept
These are my presentable concepts for the packaging of two Seventh Generation product I have chosen. 2X concentrated laundry detergent For the first idea, I used the logo as the main design element to convey the natural style of the … Continue reading
Pizza Pizza Rebrand – Stationeries and Homepage for Web Final Version
Here are the final version of the stationeries and homepage for web. In order to make everything have consistency, I made slightly changes from the previous ones. For example, the letterhead has a curved shape on the top to echo … Continue reading
Pizza Pizza Rebrand – Presentable Roughs for Stationeries and Homepage for Website
After defined the final version of the redesigned Pizza Pizza’s logo, it seems easier for me to move on to the later steps. Here are the concepts for stationeries and the new homepage for the website, which are all based … Continue reading
Pizza Pizza Rebrand – Logo Final
By refining the roughs from previous level, the final version of logo comes. Instead of using the vector illustration, I use the photograph to make the logo look more realistic and related to food. There is also a little change … Continue reading
Pizza Pizza Rebrand – Presentable concept
Here are the presentable concepts for the redesigned Pizza Pizza logo. I refined the concept from the previous. The colours I used are mostly the color from the ingredient of pizza. But for visual impact, there may be changes of … Continue reading
Pizza Pizza Rebrand – Preliminary Logo Concept
After doing a bunch of researches, I’ve generated these ideas for the Pizza Pizza rebranding. Basically, I tried to go with two different directions of the logo – the modern, abstract style and the traditional, figurative style. For the draft … Continue reading
Pizza Pizza Rebrand-Research
Corporation’s history: Pizza Pizza Limited is founded in Toronto in 1967, has grown to become Ontario’s number one pizza restaurant chain, fulfilling over 28 million customer orders annually. In 1975, Pizza Pizza first introduced their famous 11-11 phone number and … Continue reading
Structural Package Design- final mock-up and dieline
Here is my final mock-up for the watch packaging. I originally had the hexagon box, however, when I was trying to make an actual size mock-up, the problem came. The hexagon shape makes diameter of the middle part too large … Continue reading
Structural Package Design- refined concept
After the critique for the preliminary ideas, I changed to focus more on structural design of the packaging rather than only concentrating on how much material I have used. This helps me a lot and brings my concept to a … Continue reading
Structural Package Design- preliminary concept
For this project, we are required to redesign the packaging for an over-packaged product. I found this Swatch has stayed in my room for a long time. The regular packaging contains a plastic box and a paper cover outside the … Continue reading
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