Corporation’s history:
Pizza Pizza Limited is founded in Toronto in 1967, has grown to become Ontario’s number one pizza restaurant chain, fulfilling over 28 million customer orders annually. In 1975, Pizza Pizza first introduced their famous 11-11 phone number and in 1979, it developed the first computerized order taking system and central phone centre. The company grew very quick and expanded its restaurant network through Ontario and into Quebec during the 1980s. In 2000, it introduced a bright new look to its restaurants and expanded seating. During the following 10 years, pizza launched the Pizza Pizza Royalty Income Fund, the Slices for Smiles Fund and acquired the successful Alberta based Pizza chain Pizza.
Target audience: Canadians of all ages and tastes
Major competitors:
Pizza Hut 
Pizza Nova 
Domino’s Pizza 
Mama’s Pizza
Unique position:
•A leader in the quick service segment of the Canadian food service industry, which always provides food and services with satisfaction and joys for Canadian.
• It recently repositions itself as a “restaurant with delivery”. (It has 90% delivery and 10% take out in the mis-1980s. Currently, it has 60% delivery and 40% eat-in & take out.)
•Uniqueness of menu options/ingredient: Garlic, Shrimp, apple, potato, tomato, onion, mushroom, olive.
•Pizza Pizza is also unique for its modern restaurant system and the team of culinary experts, nutritionists and partners.
(Reference: http://www.pizzapizza.ca)
Vivian's Blog 