Interview with Illustrator Minime Weng

Minime Weng is a Chinese illustrator and graphic designer. She used worked as a designer for Barbie China. Currently, she has developed her own brand called 2604artdeco, which focusing on the application of illustration to real products.

The following is a short interview with Miss Weng:

How would you describe your style; what unique characteristic does your work possess?

W: I would say my style delicate, emotional, depth of characterization and always between real and unreal.

Is there a certain type of art buyer that commissions your work frequently? What is that particular market and why do you think your work is desirable to them?

W: I used work for the clients, but currently, I’m expanding my own brand, the 2604artdeco products. Three of my illustrations that have been developed into digital wall painting and other products are in good sales. The target audience of the 2604artdeco products are basically young person and people who interested in fashion and arts. I think the colors and the little characters in my work usually attract people. It kind conveys the inner feeling of live.

Have you ever evolved your style to broaden your appeal? If so, how?

W: Yes. I have tried to evolve my style and developed my brand by depicting more elements around daily live and developing stories in to each illustration. (Example: Cocktail Margarita)

What was your most rewarding project? Why?

W: The Cocktail Margarita painting from the 2604 series is my favorite. I really like the colors and the depiction of each character, which conveys the sense of magic and the expression of reality and illusory.

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llustration research assignment

This is an illustration by Farley Katz for an article named GROUPTHINK from the New Yorker magazine, issued at Jan 30, 2012. The article is about brainstorming and group collaborations. It shows groups that accept and welcome new members and different ideas tend to be more innovative and successful.

The illustration conveys an unsuccessful collaboration for a show. I was attracted to the illustration by its interesting visual metaphor. The bull represents the old and famous actor while others represent the new and young actors. The illustrator effectively illustrated the story by vividly depicting the facial expression on each character. The bull looks angry, as if he is very conservative and could not be commanded by others, which just indicates people who do not accept others’ advice could not be a good group member.

Also, by using different line work and shading, Katz successfully divided the front and background for the illustration, so that the audience could concentrate on the main characters while having an imagination of the environment.

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Pizza Pizza Annual Report- final

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This is the final version for Pizza Pizza’s annual report. I have made slightly change on the cover while keeping consistency of the brand guide, the curve line image on the cover brings more highlight to the cover. Also, the final layout has difference from the regular roughs due to the length of the copy and the accuracy of font size. However, the using of negative space still working well to keep the information clear and organized.

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Pizza Pizza Annual Report- draft

These are my two concept layout of Pizza Pizza’s annual report. I try to keep it as the similar format as the previous brand guideline to follow the unity.  The curved shape on the cover is also consistent as it is on the brand guideline and the stationeries. I intend to leave some negative space in order to give more breath to the pages. However, these are just concept draft, there may be differences between these and the final layout.

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Pizza Pizza Brand Identity- final

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Based on previous research  for brand guidelines of different company and the previous rebranding for Pizza Pizza, I created the new brand guideline for Pizza Pizza. I keeped the whole booklet in a clean and simple format so that it is easy to focus on the information that the guideline provides. A simple structure is also good to keep the document organized and facilitates the efficient placing of items.

The brand guideline for Pizza Pizza basically comes as two parts. The first part is the standards about basic design elements, such as master logo, minimum logo size and so on. The other part is the suggest brand usage, which includes stationery standards, website standard, vehicle branding and cothing for employees. All these brand usages are based on the rules from part 1, which creates efficiency, consistency and unity.

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Pizza Pizza Brand Standards Guide – research

All images are from PIZZA HUT Brand Standards Manual Final

By researching the existing brand guidelines of different company, I found it is essential to standardize the usage of the logo, such as the acceptable and unacceptable version of logo, secondary logo, the minimum and suggested size of the logo and logo safe zone. (Here are some examples from Pizza Hut’s brand guideline.) The more specific the standard is, the more unified the brand will be, because the brand guideline not only shows the rules of using the logo, but it also demonstrates the personality and image of a brand.

Other design elements like typography usage, brand color swatches are also as important as the logo usage. The typography usage specifies the fonts for all the documents and design for the company while the color swatches assign the color scheme for the design. Both of them aim to create efficiency, consistency and unity for the whole brand identity.

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New product packaging-Old Beijing fabric shoes packaging

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Here’s the 3D mock-up for the  new packaging of old Beijing fabric shoes. I incorporated the concept of the shoe box from the preliminary idea by making the graphics as the feet script. The pink and blue colors address the target audience, which are young people.

Originally, for mass production, the tote bag should be printed as more refined and the color should be brighter.

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