Here comes the final design for the Seventh Generatrion packaging. I refined the second rough from the previous concept for the laundry detergent packaging. Also, based on the style of the laundry detergent packaging, I made changes of the box for the dishwasher detergent. The two packaging now have more consistency of eachother. Instead of using the image of water, I choose the image of sky to convey the free and clear feeling of the product.
For the side panel and back panel, I tried to them simple, so that the information can be communicated effectively. Although there are not too much graphic on the side and back panel, the clarity shows the personality of the brand.
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